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The Samsung World S6 Edge is a striking handset, taking the title as the world's first double bended showcases cell phone.

It attracts the eye, puts butterflies in my stomach and makes me weak at the knees. Samsung has, at last, made a handset which not only packs a powerful punch, but looks fantastic too.

Following on from the Galaxy Note Edge which boasted a single curved screen, the Galaxy S6 Edge was rumored for some time so its arrival wasn't a surprise - it's the natural progression for Samsung's curved display technology.

It's certainly not cheap though, with the entry level 32GB model rocking a wallet trembling SIM-free price tag of around £700 (around $1030, AU$1320).

If you fancy 64GB or even 128GB of internal storage you're looking at approximately £760 (around $1120, AU$1430) and £800 (around $1180, AU$1500) respectively.

That makes the Galaxy S6 Edge more expensive than the iPhone 6 Plus, a handset that already has my bank manager sweating.

It arrives alongside the Samsung Galaxy S6, and the two handsets share pretty much identical specs. The S6 Edge is slightly thicker (7mm vs 6.8mm), slightly lighter (132g vs 138g) and packs an ever so slightly bigger battery (2600mAh vs 2550mAh), but that's it.

In an effort to get a slender handset with a metal unibody Samsung has removed the microSD slot, blocked access to the battery and shied away from

dust and waterproofing.

Design

Place the S6 Edge face up on a desk and you can't help but be impressed with the sweeping sides, rounded metal frame and overall premium appeal of the handset.

These are compliments usually reserved for the iPhone range and HTC's One series, but Samsung has managed to haul its design department into the 21st century banishing plastic to the lesser mobiles in its line up.

There's no question there are some similarities to Apple's design here. The placement of the headphone jack, microUSB port and machine drilled speaker holes on the base mimic the iPhone 6, while the change from a volume rocker to separate metal keys on the left also suggests a Cupertino influence.

With the edges of the handset tapering to a very slender profile thanks to those dual curved displays there's no space for a SIM tray - plus that glass rear isn't coming off.

This has forced Samsung to the top of the handset where it lines up alongside an Infra Red blaster, handy for controlling your home entertainment systems.

Everyone I showed the Galaxy S6 Edge was impressed by the handset's premium appeal and lush curves - that was until they actually picked it up.

While the front of the S6 Edge is beautifully curved, the rear is as flat as a pancake, instantly making the handset feel a lot wider than it is.